WELLHAUS, PARK CITY’S FIRST HEALTH, WELLNESS & CBD CONCEPT RETURNS TO PARK CITY DURING 2020 FILM FESTIVALS
January 25 – 27 And Beyond, 2020
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WELLHAUS is pleased to announce its long-term partnership with premier cannabis investment and management team, Erba Verde Group, along with other wellness brands as it continues its pioneering efforts during Sundance, engaging the top independent storytellers and filmmakers in cinema.
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January 6, 2019 (Park City, UT)– WELLHAUS, the new health, wellness and CBD/cannabis-focused event platform from event industry veterans Axcess Entertainment, is pleased to announce its second activation during 2020’s Sundance/Slamdance film festivals in Park City, UT in conjunction with Presenting Sponsor Erba Verde Group. Located in the heart of historic Main Street, WELLHAUS has partnered with three local venues to create a first-ever multi-location brand experience at the Festival: the Wellhaus Spa at the PuraVida Spa at Sky & Main Hotel (201 Heber Street at Main); the Wellhouse Café at the Main Street Deli (525 Main Street) and the Wellhaus Lounge at the brand-new Old Town Cellars (OTC, 408 Main Street) from January 24th through 27th during the festivals’ kick-off weekend. The Wellhaus Spa will additionally operate unique health & wellness services for the duration of the festival week, through February 2nd.
The Erba Verde Group (EVG) is a company with the global vision and leadership to become the future of legal cannabis. EVG is focused on early-stage investments, distribution, ancillary businesses and digital solutions in the emerging cannabis market. Erbe Verde is an end-to-end player in the cannabis, hemp and CBD space, involved in cultivation, extraction, R&D, product development, and distribution. WELLHAUS seeks to embody the Group’s ethos—as well as those of their other sponsors and partners—by implementing a series of unique programming and hospitality activations throughout the duration of Sundance, each aimed to educate and entertain the public and the festival community on the rapidly growing cannabis and CBD movement and wider health and wellness industries.
When it debuted last year, WELLHAUS was the first fully-integrated health, wellness and ancillary product concept house during the festival, marking a departure from the typical mainstream consumer brand sponsor activations. Featuring the Wellhaus Lounge at OTC with exciting experiential and hospitality activations daily, and a fully integrated CBD-infusion cocktail bar—as well as spirits, wine and beer throughout the space—WELLHAUS will host film premieres, dinners, receptions, daytime experiential activities, happy hours and panel discussions on cannabis in Hollywood and other topics. WELLHAUS will mix this programming with events in support of official competition films and leading filmmakers at the festival, to provide a truly integrated and unique Main Street experience. Select activities at WELLHAUS will also be open to the festival public, including the CBD infusion bar – making this one of the most sought-after and highly trafficked locations during the festival. Here is a sampling of activities (schedule in formation):
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FRIDAY, January 24:
10:00am-7:00pm: Spa open by appointment for talent and media throughout festival
2:00-5:00pm: Night House Junket
8:00-11:00pm: Cocktail Party for Night House cast/crew
SATURDAY, January 24:
10:00am-7:00pm: Spa open
9:30am-Noon: Junket for Siempre, Luis
1:00pm-4:00pm: SEED mind/body/soul experience
SUNDAY, January 25:
10:00am-7:00pm: Spa open
3:00-7:00pm: Asian Pacific Filmmaker’s Experience Party
MONDAY, January 26:
10:00am-7:00pm: Spa open
6:00pm-8:00pm: Tesla Pre-Premiere Party for cast/crew
TUESDAY, January 27-Sunday, February 2
10:00am-7:00pm: Spa open
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Complementing the flagship Wellhaus Lounge is the Wellhaus Spa, operating through the duration of the festivals at PuraVida Spa in the Main & Sky complex at 201 Heber Avenue (at Main Street). The Wellhaus Spa will offer full-range professional spa treatments to media, celebrities and the public by appointment daily. Finally, the Wellhaus Café, in partnership with the Main St. Deli, will feature complimentary health & wellness food, beverage and snack products from CBD-infused coffees to fresh-pressed juices and more each morning to help fuel festival-goers as they begin their day.
WELLHAUS is wholly-owned and produced by Axcess Wellness, a division of Axcess Entertainment – a global leader in live event, festival and entertainment production for more than 17 years and producer of more than 500 individual film events worldwide. The concept debuted in 2019 with activations during Sundance and SXSW, and expects to tour throughout North America and internationally in 2020 with executions in Malibu, Coachella, Las Vegas, Austin, Toronto, Miami and New York. For more information follow @ThisIsWellhaus on Instagram and visit the Axcess Entertainment website.
About Erba Verde Group (EVG)
A vertically integrated cannabis platform, EVG is comprised of a network of industry leaders and experienced operators and staff who ensure our products are the best they can be, from cultivation to production and into the market place. EVG has built a farm network from proven farmers in North Carolina, Kentucky, Tennessee, New York, and Oregon and is constantly expanding. Our production network is equipped with the latest in extraction technology. Our equipment extracts all cannabinoids, giving EVG the flexibility to produce any product the market wants. EVG has partnered with the industry’s top distribution companies which include marketing and creative specialists, dispensaries and logistics services. Please visit us at https://erbaverdegroup.com
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Media/Sponsorship Contact:
Henry Eshelman | Lucy Rendler Kaplan
+1.323.337.9042
