- Brewed for Consumers Who Enjoy the Distinct Taste of Cannabis Terpene Profiles
- Cannabiniers™ Fast THC On-Set and Craft Beer Quality Key to Collaboration Partnership.
SAN DIEGO (August 20, 2019) – Cannabiniers™ announces today a collaboration between its pioneering brand of craft beer, Two Roots™, and Jetty Extracts, a category leading producer of high-quality cannabis and hemp extracts. Through the agreement, Two Roots and Jetty Extracts have developed a Terpene Pale Ale (TPA) called Straight Drank, which will be Two Roots’ first 10mg THC infused, non-alcoholic craft beer, styled with the essence of cannabis.
“It has been great working with Jetty Extracts, a leader in the cannabis and hemp extraction space. At Cannabiniers we believe that cannabis can elevate any experience, and we’re excited to launch a non-alcoholic, cannabis-infused beer that provides the unique taste and relaxing experience of cannabis combined with the social experience of drinking craft beer,” said Maikel van de Mortel, EVP of Marketing at Cannabiniers. “Summer is meant for hanging out with friends, enjoying an active and social lifestyle, and the Straight Drank non-alcoholic craft beer will be a great addition to any outdoor event, barbeque or beach activity.”
Two Roots collaborated with Jetty Extracts to create a unique cannabis-flavored non-alcoholic craft beer infused with THC. Botanically derived terpene blends were used to mimic the flavor and aroma of the designer cannabis varieties Gelato, Fire OG and Trainwreck. Straight Drank was brewed as a hoppy, dank, resiny New West-style IPA. This tinny of liquid zen offers a quick, elevated experience while discretely and seamlessly integrating into everyday life—helping to stay zen.
“Straight Drank is a true collaboration that brings together the Two Roots brewers and Jetty extractors. We provide terpenes that complement the flavor of the craft beer, making for a tasty, potent combination,” said Jonathan Forstot, CMO at Jetty Extracts. “We’re excited to be working with an industry leader like Two Roots to provide a new kind of cannabis consumption experience, which we know our customers will really enjoy.”
Two Roots Straight Drank is available for purchase individually or in a 4-pack across dispensaries in Nevada and California. For more information about Two Roots and Jetty Extracts, please visit: www.tworootsbrewing.com and www.jettyextracts.com.
For more information on Cannabiniers and its other products, please visit: www.cannabiniers.com.
About Two Roots Brewing Co.:
Two Roots Brewing Co.™ are makers of high-quality craft beer — traditional alcoholic and non-alcoholic, as well as cannabis-infused non-alcoholic beverages. Two Roots’ traditional offering consists of three classic styles, including: Lager, New West IPA, and Wheat. Combining passions for craft beer, science, innovation, and social responsibility, Two Roots Brewing has created a new class of adult beverages poised to change the beverage and cannabis markets. Two Roots has sourced master brewers as well as the first of its kind manufacturing and design technology to enter the United States. Through this union, consumers are given a responsibly formulated beverage that inspires positive shifts in perceptions of consumption for both medical and adult-use users. For more information, please visit www.tworootsbrewing.com
About Cannabiniers
Cannabiniers™ is a developer of global cannabis brands that revolutionize the industry with first to market, patented, safe, natural and fast acting infusion technology. The company believes the future of cannabis consumption is dependent upon products that normalize personal and social usage without changing lifestyle patterns and behavioral norms. Cannabiniers leads the public opinion shift by creating micro-dosed products that provide an elevated experience while in perfect alignment with various personal and social lifestyle occasions – laying the groundwork for consumer trust. For more information, please visit www.cannabiniers.com
About Jetty Extracts
Founded in 2013, Jetty Extracts is one of the true originals in the California cannabis market. Jetty began its operations in San Diego, California with a focus on craft and innovation while applying a strict adherence to compliance, fiscal responsibility, environmental concerns and community commitment (with a little time for some surfing in between). Today, Jetty’s 110-plus employees work at the company’s 13,000 sq. ft. Oakland, California headquarters and San Diego sales and marketing office. The company continues to focus on its state-of-the art production facility, utilizing the latest technology to create additive- and pesticide-free oils including its whole-plant terpene Gold cartridges, proprietary Dablicator™ cannabis applicator and other products. Jetty also founded and operates The Shelter Project, a non-profit that provides free cannabis to cancer patients. www.jettyextracts.com
