Brightfield Group

Brightfield Group specializes in market research and providing in-depth consumer insights to the cannabis, CBD and consumer packaged goods (CPG) industry. The company offers a comprehensive understanding of consumer behavior, motivations, and preferences, especially in high-growth markets like cannabis and CBD. One of the company’s methodologies is social listening, which involves analyzing social media data to gain insights into consumer behavior and trends.

Brightfield Group’s services include consumer preference analysis, brand tracking, social listening, distribution trend analysis, and market landscape research. They provide detailed insights into various aspects of consumer behavior, including factors underlying brand loyalty, preferences and emotional connections that are critical to building a robust brand identity.